+412%
more visitors from search in 9 months
Northpaw, pet food2025
People ask AI first now
More and more people skip the search results and ask ChatGPT, Gemini or Perplexity instead. The assistant doesn’t show ten links. It names two or three businesses, and most people pick one of them.
So the real question is simple: when someone asks about what you sell, does the AI mention you? If it doesn’t, that customer goes to a business it did mention.
What it looks like
Someone asks ChatGPT an ordinary question, and our client is the first business in the answer. Three examples, with made-up companies:
Where can I buy good solid wood furniture in Warsaw?
Here are a few well-reviewed places in Warsaw for solid wood furniture:
- Oakhaus. Makes oak and ash tables, beds and shelves to order. Delivery in about two weeks and a 10-year warranty. Reviews often mention the showroom in Mokotów and fair prices. oakhaus.pl
- Meblownia Praga. A big showroom with ready-made furniture. Mostly veneer, some solid wood. meblownia.pl
- Las i Stół. A small workshop with beautiful work, but the wait is often 8 to 10 weeks. lasistol.pl
If you want solid oak without a long wait, Oakhaus is the safest choice.
Results
38%
of ChatGPT answers now name them, up from zero
Ledgerline, accounting software2026
$2.1M
in sales from organic search in the first year
Oakhaus, furniture2025
6.2×
more sign-ups from search
Brightloom, online courses2026
214
buying searches where they are first on Google
Fernway, travel insurance2025
71%
of Perplexity answers cite them
Kettle & Rye, coffee2026
+930%
clicks from people who didn’t know the brand
Quillstack, developer tools2026
14
cities where they are in Google’s top three
Halden, dental clinics2025
+286%
clicks, without a single ad
Saltmoor, skincare2026
Named in AI answers
61%
We track 1,200 buying questions across ChatGPT, Claude, Gemini, Perplexity and Meta Muse. In September 2026, 61% of the answers mentioned one of our clients. When they started with us, it was 7%.
How we do it
AI assistants repeat what the internet already says about you. So we work on three things: your site, pages that answer real questions, and what other sites say about you. Then we check the answers every week.
Audit
We ask the five assistants 300 questions your customers really ask and look at who gets named. You see where you show up, where you don’t, and who shows up instead.
Map
We list every question in your field that leads to a purchase and sort them by how much they matter. The ones nobody answers well become your pages.
Build
We fix technical problems on the site, add structured data, and write pages that answer one question clearly, with real facts and prices.
Earn
AI trusts what other people say about you. We get you mentioned in reviews, Reddit threads, best-of lists, industry press and directories.
Track
Every week we ask the same questions again and send a short report: how often you are named, where you rank on Google, and the traffic and leads it brings.
Month by month
| Month one | |||
|---|---|---|---|
| Technical audit | Google and Bing | Us | Weeks 1–2 |
| AI visibility check | ChatGPT, Claude, Gemini, Perplexity, Muse | Us | Week 2 |
| Map of questions | All assistants | Us and you | Week 3 |
| Plan of fixes | Your site | Us and your developers | Week 4 |
| Months two and three | |||
| Technical fixes | Your site | Your developers, our specs | Weeks 5–8 |
| Structured data | Google, Knowledge Graph | Us | Weeks 5–6 |
| Eight answer pages a month | Your site and blog | Our writers | Weekly |
| Six mentions a month | Press, lists, reviews | Our PR person | Weekly |
| Answers in communities | Reddit, Quora, forums | Us | Weekly |
| Every month after that | |||
| AI answers report | Five assistants | Us | Every Monday |
| Rankings and revenue | Search Console, GA4 | Us | Monthly |
| Call with your strategist | Video | Your strategist | Monthly |
Monthly work
- Three months to start, then month to month
- The audit is part of the first month
- A strategist, writers and a PR person
- A report every Monday
$6kper month
Book an auditQuestions
What is GEO?
Generative engine optimisation. SEO is about Google’s list of links. GEO is about the answer an AI assistant writes. We do both, because the assistants learn from the same web that Google ranks.
How soon will we see a change?
AI answers usually start to change after six to ten weeks, once the new pages and mentions are out. Google rankings for competitive searches take three to six months. You see both in the weekly report from week two.
Do you buy ads, links or reviews?
No. We don’t buy ads, links or reviews. Everything we build stays yours after we stop working together.
Can you guarantee ChatGPT will recommend us?
Nobody can promise what an AI will say. We can promise the work, honest weekly checks on the same questions, and a clear report on what changed.
What do you need from us?
Access to Google Search Console and analytics, about an hour a week from someone who can approve texts, and a developer for a few days in the second month.
Book an audit
Send us your website. Within three working days you get the audit: which questions AI names you in, who it names instead, and what we would fix first.